The crazy amount of money OnlyFans has paid out to creators since it started
Since its launch in 2016, OnlyFans has paid out an astonishing $20 billion to creators, according to CEO Keily Blair, who spoke at the Bloomberg Screentime conference. The UK-based platform relies on subscriptions, pay-per-view content, and tips, with a large share of its creators producing adult material. Blair highlighted that users pay for personal interaction and customized content, making the platform distinct. In 2023, OnlyFans reported a 19% increase in payments, amounting to $6.63 billion, and a 28% jump in registered users, totaling 305 million.
Several high-profile stars have joined the platform, such as Carmen Electra, Bella Thorne, and Drea de Matteo. Matteo, a former “Sopranos” actress, shared how OnlyFans saved her financially after refusing to get vaccinated against COVID-19 cost her acting jobs. She initially struggled with just $10 in her bank account, but within minutes of launching her OnlyFans page, she was able to save her home from foreclosure. Matteo expressed her gratitude for the platform, explaining how it allowed her to provide for her family and start a new business venture called ULTRAFREE.
Carmen Electra, known for her roles in “Baywatch” and “Scary Movie,” also found success on OnlyFans. She humorously revealed that the most common request from her fans is for photos of her feet, which she initially found amusing. Electra shared that she receives countless foot-related requests, and she playfully considers fulfilling them in creative ways, like stomping grapes or adding whipped cream.
The platform, widely known for its adult content, is also home to a diverse range of creators. Blair emphasized that OnlyFans supports all types of content and offers creators a safe environment to monetize their work. In addition to adult material, OnlyFans features content from various genres, including fitness, music, and more. Blair reaffirmed that the company is inclusive, allowing users to choose the type of content they want to support.
OnlyFans’ popularity continues to rise, with notable celebrities such as Cardi B, Blac Chyna, and Bhad Bhabie also using the platform to engage with their fanbase. With steady revenue growth and a strong user base, OnlyFans has become a lucrative outlet for creators of all kinds to connect with their audiences directly and monetize their unique content. Despite its reputation for adult material, Blair stressed that the platform caters to various content categories, giving all creators an opportunity to thrive.
Looking ahead, Blair indicated that OnlyFans has no immediate plans to go public but continues to innovate and support its creators across different fields, ensuring the platform’s continued success.